Ad Revenue Driven by Online
The total advertising media investment in the U.K. is set to reach £12.2 billion, or about $22.9 billion in U.S. dollars, this year, and to continue on to £12.7 billion in 2007.
Online advertising is fast becoming the most popular and successful way to advertise in today’s ever expanding digital world. With the decline of print advertising revenue and the increase of Broadband in the UK, online advertising is now becoming a leading contender in the advertising marketplace.
In the USA:"Online ad revenues soared to a record $3.9 billion last quarter, according to a report released jointly by the Interactive Advertising Bureau (IAB) and the New Media Group of PricewaterhouseCoopers (PwC).
The spending figure marks a 38 percent increase over the year-ago period and a 6 % rise over the fourth quarter of 2005, when spending reached an estimated $3.6 billion."Improve brand awareness with RIch Media.
Rich media ads give you 20-30 percent higher performance when measuring brand awareness, online ad awareness, message association, purchase intent and brand favorability, compared to non-rich media display ads.
Source: Dynamic Logic MarketNorms, 2005®
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Enhancing ads with rich interactivity increases purchase intent by 60 percent over everyday .GIF or .JPG ads.
Source: Dynamic Logic MarketNorms, 2005
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